Legal
Consumer Data Privacy Policy
Last Updated: July 2026
Lullubelle respects customer privacy and processes personal information in accordance with the Protection of Personal Information Act, 2013, commonly known as POPIA.
Information We Collect
Lullubelle may collect and process information including:
- Customer names.
- Email addresses.
- Telephone numbers.
- Delivery and billing addresses.
- Order and transaction information.
- Customer communication and support enquiries.
- Website usage, browser and device information.
- Marketing preferences.
- Information required to prevent fraud or comply with legal obligations.
How We Use Personal Information
Personal information may be used to:
- Create and manage customer orders.
- Process payments.
- Arrange product delivery.
- Communicate order and delivery updates.
- Respond to customer enquiries.
- Provide customer support.
- Prevent fraud and protect the website.
- Improve the website, products and customer experience.
- Send marketing communication where the customer has consented or where permitted by law.
- Comply with tax, accounting, regulatory and legal obligations.
Payment Information
Lullubelle does not intentionally store customers’ complete payment card details.
Payments are processed by third-party payment service providers. Their handling of payment information may be governed by their own privacy policies and security standards.
Sharing Personal Information
Lullubelle may share personal information only where reasonably necessary with service providers such as:
- Payment processors.
- Courier and delivery companies.
- Website hosting and technology providers.
- Email and communication providers.
- Professional advisers.
- Government, regulatory or law-enforcement authorities where legally required.
Lullubelle does not sell customers’ personal information.
Cookies and Website Data
The website may use cookies and similar technologies to:
- Keep the website functioning.
- Remember customer preferences.
- Maintain shopping-cart or login sessions.
- Analyse website performance and traffic.
- Improve the customer experience.
Where non-essential analytics or marketing cookies are used, ensure that the website’s cookie notice and consent behaviour are appropriate for the implemented services.
Data Security
Lullubelle must use reasonable technical and organisational safeguards to protect personal information against loss, misuse, unauthorised access, alteration or disclosure.
Access to customer information must be limited to authorised persons and service providers who require it for legitimate business purposes.
Data Retention
Personal information must only be retained for as long as reasonably necessary for the purpose for which it was collected, including legal, accounting, tax, fraud-prevention and dispute-resolution requirements.
Customer Rights
Subject to applicable law, customers may request:
- Confirmation of whether Lullubelle holds their personal information.
- Access to their personal information.
- Correction or updating of inaccurate information.
- Deletion of information where legally permissible.
- Objection to certain processing activities.
- Withdrawal of marketing consent.
- Removal from direct-marketing communication.
Privacy requests must be sent to:
Lullubelle may need to verify the requester’s identity before providing access to or changing personal information.
Third-Party Services
The website may contain links to or use services operated by third parties. Lullubelle is not responsible for the independent privacy practices of third-party websites or service providers.
Policy Updates
Lullubelle may update this policy when its services, technology or legal obligations change.
The latest version and effective date must remain visible on this page.
Contact
For privacy questions or personal-information requests, email: